Where Snot Freezes…. I Live
Boston.com / Business / Sometimes an ad is memorable for its artistry; sometimes it’s snot
A new billboard campaign from Columbia Sportswear with the headline, “Wherever Snot Freezes, We’ll Be There” is promoting the company’s ice field parka, a garment built for the gnarliest conditions. Anyone who has been in frigid weather can relate to this headline making this a very effective campaign.
hellya… i can relate.