Pretty sweet… check out the original Apple logo and then picture it on the back of an iPhone.

It’s hard for me to watch Paris Hilton be the one to say this… but is it so hard to believe that maybe both sides have some decent ideas? Is it that far fetched to think we can work together to solve some of these problems? I still say we vote on a President without a running mate and the loser gets the VP gig. That’s just my opinion, I may be wrong, plus there’s not any rich people or various lucrative businesses knocking on my door to give me piles of cash either…

I love how they continue to advertise the iPhone simply by showing how it actually works. You almost never see any product, especially in consumer electronics, advertised this way.

Great point! Advertising is easy when your product sells itself! I’ve had my iPhone a whopping 2 weeks and I can’t imagine being without it already!

People know it is wrong to judge a book by its cover, but they still do. People know it is wrong to categorize by stereotypes, but they still do that too. By human nature, we are wired to judge things by their appearance.

That is why it is vital to have great design because those who know nothing about you will judge you by your appearance. Aesthetics are a powerful thing. Whether graphic design or product design, your appearance shapes how others perceive you.

Amateur design is not credible. It can come across as cheap or inexperienced or even as a scam. But great design gives its viewers a taste of what to expect. Great design communicates your brand. It is relevant to your target audience. It’s believable. It’s professional. And its style is appropriate. Not only does great design increase the credibility of first impressions, but it also adds value to your existing customers’ perceptions.

Your design is your credibility. You can’t stop people from making assumptions, but you can create an image that produces the right assumptions.

from Kent Shaffer by Kent Shaffer